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Marketing management after 12th Arts
A career in Marketing Management
In the 21st century, marketing management courses have become essential for the growth of entrepreneurial ventures, business houses, and even the service sector to enhance the visibility of products or services visible to customers. Pursuing marketing management courses in the current economic environment makes sense because there are numerous avenues where marketing professionals are looked upon to tap business opportunities in the unexplored markets and the already established markets
Top Marketing Management Colleges in India
Several institutes offer specialization in the field of Marketing. But what sets some institutes apart from others is the placement services offered by them, faculty support, infrastructural support, and research work undertaken by them.
So take a look at the NIRF rankings that are conducted by MHRD every year to rank institutes on basis of the parameters mentioned above:
Indian Institute of Management
Ahmedabad
Indian Institute of Management
Bangalore
Indian Institute of Management
Calcutta
Indian Institute of Management
Lucknow
Indian Institute of Technology
Bombay
Indian Institute of Management
Kozhikode
Indian Institute of Technology
Kharagpur
Indian Institute of Technology
Delhi
Indian Institute of Technology
Roorkee
Xavier Labour Relations Institute
Jamshedpur
Top Recruiters for Marketing Management
For marketing professionals, there are ample opportunities to work with reputed brands at highly sought-after job profiles. These brands have become household names. Here’s a list of some of India’s most innovative, biggest, and best marketing companies where a job opportunity may prove the best launch pad for career growth.
Bharti Airtel Hindustan Unilever Sony India
PepsiCo Vodafone Plc.
Tata Motors Hero Motor Corp LIC
Colgate Palmolive Maruti Udyog Nestle
Mahindra & Mahindra
L’Oreal India
Volkswagen
Johnson & Johnson
Eligibility Criteria for Admission in Marketing Management
It defines the basic requirements you must possess to register for either the entrance exam or a college/institute that offers specialization in Marketing Management.
Diploma Level
A candidate interested in a diploma program must possess a minimum of 50 percent marks in the 10+2 level. Students irrespective of any stream can apply for the course on or before the last day of the entrance exam.
Undergraduate Level
For undergraduate courses, students must possess a minimum of 50 percent marks in the 10+2 level. Thereafter students need to appear for the entrance exam of the respective university or institute to which they wish to apply.
Postgraduate Level
For postgraduate courses, a candidate must possess a graduation degree from a recognized university or college with a minimum of 50 percent marks. Thereafter he will need to appear for an entrance exam of the respective university or institute to which he wishes to apply.
Doctoral Course
For earning a doctoral degree, the candidate must possess post graduation degree from a recognized university or college with a minimum of 50 percent marks. Thereafter candidate will need to appear for the entrance exam of the respective university or institute to which he wishes to apply.
Marketing Management Entrance Exam
The entrance exam is a gateway to seeking admission to the college/institute of your choice. Mostly, all professional courses select students through percentile scored by them. So it is important to prepare for exams and be aware of various exams that are conducted to grant admission.
Diploma Level
Diploma-level exams are conducted by every state separately. Polytechnics of each state conduct these courses and students become job ready after pursuing a diploma from polytechnics.
Undergraduate Level
DU JAT
IPMAT 2018
NPAT 2018
Symbiosis Entrance Test (SET)
AIMA UGAT 2018
GGSIPU CET BBA 2018
Postgraduate Level
CAT (Common Admission Test)
AIMA-MAT (Management Aptitude Test)
XAT (Xavier Aptitude Test)
IIFT (Indian Institute Of Foreign Trade)
SNAP (Symbiosis National Aptitude Test)
NMAT By GMAC
CMAT (Common Management Admission Test)
IBSAT (IBS Aptitude Test)
MICAT (MICA Admission Test)
MAH - MBA/MMS CET (Maharashtra MBA Common Entrance Test)
Doctoral Course
Research management aptitude test R-MAT
Symbiosis University Ph.D. entrance examination
UGC NET
XIMB-RAT (Research Aptitude Test)
IIIT Delhi Ph.D. Admission Test
Faculty of Management Studies (FMS), Delhi University Ph.D. entrance test
Aligarh Muslim University Ph.D. Entrance exam
Indira Gandhi National Open University (IGNOU) Entrance Exam
A career in Marketing Management
Building a career in the domain of Marketing Management isn’t a herculean job. All you need is a few skills that you can acquire once you enroll in the desired course. Marketers look for graduates with strong interpersonal, written, and verbal communication skills so communication becomes your strength to excel in this domain.
Job Opportunities for Marketing Management
A Marketing Management graduate will never find a dearth of jobs in the market. Be it any industry or profession, there is always a requirement for marketing personnel to enhance the visibility of products and services. Business expansion is possible only with considerable marketing efforts.
So here are some popular job profiles that you will be offered after earning a degree in the marketing domain.
Marketing Manager
Marketing Research Analyst
Advertising or Promotions Manager
Social Media Manager
Product/Brand Manager
Media Planner
Sales Manager
Public Relations Specialist
Meeting/Event Planner
Marketing Coordinator
Customer Service Representative
Sales Representative
Courses in Marketing Management
You can opt to specialize in the domain of marketing management after completion of the 10+2 level, provided you are sure of pursuing a degree in this domain. After the 10+2 level, there are 2 types of courses in which you can enroll. The first is known as a diploma course while the other is known as an undergraduate course. The primary difference is the time duration involved in the completion of the course.
So let’s take a look at the various types of courses that you can pursue in the field of marketing management:
Diploma in Marketing Management
A diploma in Marketing Management focuses on imparting basic level knowledge and skills about the domain of marketing to the aspirants. The duration of this course is 1 year.
Undergraduate course in Marketing Management
Undergraduate level course in Marketing Management is known as B.A/BBA (Marketing Management). The BBA degree is awarded by private colleges and universities whereas a B.A. degree is generally offered by courses conducted by state universities such as Delhi University. The duration of this course is 3 years.
Postgraduate course in Marketing Management
Postgraduate level course in Marketing Management is often known as MBA/MA in Marketing management. Generally, Marketing Management specialization is offered in the second year of the MBA course. Some MBA institutes offer full-fledged courses in the domain of marketing as well. The duration of the postgraduate course is 2 years.
Doctoral Course in Marketing Management
The doctoral level course in Marketing Management is titled Ph.D. in Marketing Management. Niche topics are chosen at this level that can contribute to the field of academia or industry when research work is taken up. The duration of the doctoral course is generally 3-4 years or may vary depending upon the timeline assigned by the university/research guide.
Marketing Management Subjects and Syllabus
Various sub-specializations in the domain of marketing aim to contribute niche and market-ready graduates that the industry accepts without any qualms. These specializations are widely taught in marketing institutes. Choose your niche and specialize in these domains:
Consumer Behavior
This course elaborates upon the psychological, emotional, and physical factors that drive a consumer to buy/consumer goods and services. The subject aims to impart technical knowledge that enhances the understanding of consumer attitudes and behavior.
Digital Marketing
This is the latest specialization that is increasingly being included in the course curriculum of various institutes. The subject creates an elaborative understanding of topics such as social media marketing, search engine marketing (SEM), and content marketing to enhance the visibility of businesses and brands in the online space.
Marketing Research
The basic foundation of Marketing Management is research. This sub-specialization aims to imbibe skills that help in gathering, analyzing, and then interpreting the information that can be put to use for fulfilling the demands of consumers or industries.
Rural Marketing
Venturing into the hinterlands and tapping the untouched market space for profit-making is indeed challenging. Thus, this subject aims to deal with the nuances involved in tapping the rural markets and churning maximum revenue from those areas.
Retail Marketing
Retail marketing is entirely focused on providing a detailed overview of the organized retail landscape of our economy. The subject aims to convert the unorganized retail that largely remains unaccounted in the GDP to organized retail. It opens horizons to develop an understanding of various retail models and new developments in the retail sector across the globe.
Salary after Marketing Management
Salary is an important barometer of career growth and development. In the marketing domain, growth in salary digits can be achieved as and when you gain experience. Here is the bifurcation of salary that is offered to Marketing Management graduates in general:
Level in organization
Salary (INR in Lakhs)
Entry-level
2 - 10
Mid-career
3.5 - 12
Experienced
4 - 15
Late-career
6 - 25
